Is it Time to Get Ready for Christmas Marketing?

santa on laptop

santa on laptopChristmas is the only time of year where most of the world gets ready for some sort of holiday, whether religious or not. Digital marketers start gearing up for the inevitable slew of snow-themed marketing emails and other special offers. We see it every year, but should you be getting started right now?

Preparation and the Importance Of

It’s only November, but you have to start preparing for Christmas now. It’s a big campaign and you have one shot at it. Get it wrong and your competitors will reap the benefits. You have to decide what you’re going to do and how you’re going to do it.

You might think about hiring an SEO firm or hiring a bunch of freelancers to start writing your blogs.

It’s unwise to receive your blogs a few days before they’re due to be released. If you intend on releasing 10-20 blogs throughout the month of December, have them all schedules before they’re due to come out.

Starting earlier enables you to account for anything which might go wrong, such as a writer going AWOL or a new opportunity popping up.

Your Guest Blogging

We all know about the benefits of guest blogging. Website owners know they’re likely to receive a spike in festive traffic, so their standards might rise. Whilst you can get better writers, you’ll have some of your articles rejected.

Now you have two types of people in this situation.

1.      The first person decides to submit all their articles for consideration now. The blog owner will get round to them in time and they might have some extra opportunities to submit more later on.

2.      The second person waits until December. This is a huge risk because the articles might not appear before the Christmas period ends. Furthermore, if any articles are rejected there’s no real time to have them approved elsewhere.

Customer Habits

What do you do for Christmas?

If you’re like a lot of people, you won’t wait until Christmas Eve to start thinking about presents. You want to order thing earlier to ensure they arrive in time. A significant number of your potential customers will want to order in November or at the start of December.

Start unleashing your Christmas campaign in the middle of December and you’ve lost this generation of consumers. They want to take advantage of the best holiday offers. If there are no offers, they’ll look to see what other websites are offering.

There’s no downside to starting too early. If people don’t buy anything for the first few days they don’t buy anything. On the other hand, if you start too late you never know how much business you’ve missed out on.

Overall, the time to get ready for the holiday season is the month before the actual event. You can see your local shopping centre doing the same thing. There’s a reason why they start to bring out the tinsel and Christmas lights in November, and sometimes even earlier.


What Do We Get Wrong on Keywords?

SEO is a complicated beast. The rules seemingly change all the time and there are SEO firms who’re actively promoting the wrong ideas. Keywords are one area of discussion which often creates a lot of controversy. Before you buy any sort of SEO-related package, you need to know about some of the common things people get wrong about keywords.

Singles and Groups

~Brenda-Starr~ / / CC BY

You don’t have to dedicate one keyword to one page. This is how spam starts to appear, as defined by Google. You can have multiple keywords, and rank highly for each keyword, on the same page. In fact, this is actively encouraged if you’re writing web content. It’s better to have more keywords and less of each individual keyword.

High Volumes

We often make the mistake of assuming high traffic keywords translate to conversions. If you’re bringing in thousands of visitors a month you might be shocked to find the local company with considerably fewer visitors are making more money than you are. Targeted keywords bring in the right audience, even if it’s in fewer numbers. Your goal is conversions not traffic.

Meta Descriptions and their Point

Some people make the mistake of assuming Meta descriptions no longer have any point. Whilst they won’t influence your rank like they once did, they will make it more likely people will click through to your pages. It tells your targeted audience what they can expect from your page before they visit it. This is beneficial and it’s going to make your listing stand out.

Short Search Terms

It’s amazing how companies invest so much time and effort into short keywords. These keywords will only have two or three words. Yet very few people actually use Google in this way. They type in entire questions, and Google’s autocomplete search bar is contusive to longer search strings.

This is the primary reason why you need an FAQ section. It gives you the opportunity to fit long questions into your web content without spamming. Unless you’re a marketer, it’s no longer about bringing the most traffic to your website.

With so much competition, Google has actively favoured more specific web results. A successful SEO campaign is about conversion rates not traffic numbers. What do you think is the most successful campaign, the one which brings in one visitor where that visitor buys something or the one which brings in one hundred visitors and none of them buy anything?

You have to look at things in terms of financial gain or you’re wasting your time and money.






Make Your Blog Magical – Bringing in a Guest Poster

business-articles contentGuest bloggers add a new voice to your blog. It gives your readers a break from whatever you’re throwing out each week. Lots of blogs allow guests to write about a related subject. All you need to do is allow them to post a link in their author biography.

If you’ve never entered guest posting before, you might be wondering where you can get them from. In time, you’ll receive requests for guest blogs, but in the meantime you have to take a proactive approach.

Use Us

Come on, what did you think we were going to say? You can use companies like us to get guest bloggers for your site. We’re one of many organisations offering guest posts, though. It does cost you money, but at such an early stage it can be hard to find a solid base of guest bloggers you can rely on.

Many smaller businesses have found services like ours useful for launching them from nothing to a website full of valuable content.

Find our guest posting packages here, or find out more about what it can do for you here.

Your Favourite Blogger

We always say if you’re interested in writing a successful blog you should read a successful blog. Read as many blogs as you can. If you find someone you like, ask if they’d like to do a post for your website.

The chances are you aren’t going to convince a writer from Forbes to write on your blog. Aim for bloggers with similar followings to yourself. Use writers on your level and you’ll have a higher success rate.

The following of a blog doesn’t determine the quality of the writer. There’s a tonne of great writers who don’t have big followings simply because they don’t know how to market themselves.

Check with Publishers

New books are everywhere these days and they’re all competing for a slice of the publishing pie. If there’s a new book from a relevant author about to hit the market, try to snag a guest post from the author or someone from the publishing house.

Virtual blog tours are common and your blog could be one of these stops. You’ll have to publish a link to the book, or perhaps an image, in return, though.

The writers and publishers you target will depend on your following, though. Aim for small or online publishers if you’re just starting out.

Your Readers

If you’ve seen a particularly enthusiastic commenter on your posts, ask if they’d like to put forward their views on your website. You could even take one of your biggest critics and give them a platform to put forward their opinion. And once they’ve done this you can respond to them. It creates another point of view and encourages healthy debate at the same time.


How Should You Respond to Negative Blog Comments?

There’s no such thing as a perfect blog. Sooner or later you’re going to have to deal with some [Insert Expletive Here] who decides to insult you for no good reason. The shroud of anonymity promotes this and there’s not too much you can do about it. You need to be able to separate the well-meaning criticism from the vitriol before you respond appropriately, though.

Separating the Good from the Bad

Erik J. Gustafson / / CC BY-NC-SA

Sometimes public criticism is a good thing to spur you on. Firstly, look for any name calling. Most people who mean well won’t simply insult you. Even if they do, read the full comment. There are sometimes kernels of truth hiding amongst the verbal diarrhoea.

You’ll use your instincts most of the time. The best way to separate the good from the bad is to think on what you’re going to do. Don’t lash out in anger within seconds of reading the comments. This can come back to bite you.

Avoid and Ignore

If you’re absolutely sure an Internet troll is trying to win imaginary brownie points for themselves, don’t respond to them. If you start to get into a debate you’ll end up looking just as childish as them.

Simply delete the comment and block them from commenting on your blog. It will be like nothing ever happened, and this is the ideal way of dealing with it. It doesn’t waste your time and it eliminates the problem.


Criticism will help you grow and improve. These people deserve some kudos for telling you what’s wrong. Thank them publicly for it. This will also encourage others who have negative views to share their opinions. You want everyone to be completely honest with you. It might hurt your ego, but the long-term effects are fantastic.

Starting a debate if you disagree is also a worthwhile practice. Sometimes they’ll disagree with what you’ve said on your blog. Allowing for negative comments, and even encouraging them, will start a debate and benefit you in SEO terms.

The more comments you can get on your blog, which aren’t just spam, the more popular your website is in the eyes of Google. This is going to get you to rise up the Google search engine rankings.

There’s also the potential for demonstrating your knowledge of the subject. Anyone can rewrite an article for their blog. It takes someone truly knowledgeable to debate the subject, though.

Bury It

Sometimes negative comments hold useful lessons, but they’re harming you in the search engines. They’re appearing too much in the search engines. Instead of ignoring them, bury them under a mountain of great content. In the beginning, your blog will likely have lots of negative comments. New bloggers will make mistakes.

By learning from these errors and receiving praise going forward, you’re showing your readers you value their opinions and you’re acting in their best interests. Eventually, these comments won’t exist any longer. They’ll be buried deep within the bowels of Google and your blog will be overrun with compliments.







Super Secret Advantages to Having a Great Blog for Your Business

Blogging. What’s the first thing which comes into your head? Is it boring SEO rankings, finding something to shove onto a social media feed, or even a way for teenage girls to whine about something totally meaningless? It can be all of these things. The core of blogging, though, is to speak to someone.

You’re taking your voice and speaking to someone as if they were standing in front of you right now. Businesses often fail to grasp this. They fail to understand the concept. Let’s discuss some of the hidden advantages to compiling a magnificent blog for your business.

Yes, I’m Human

A blog isn’t a robot speaking to someone. It’s you who’s speaking to someone. The company isn’t speaking. The representative of the company is speaking. It’s important to make a differentiation between the two. One can think and feel. One can’t.

It’s your chance to be human. Show your customers they’re interacting with someone just like them. It makes them feel more comfortable about dealing with you. They want to know their views are being taken into account and you’re not simply towing the company line.

The You Not the Me

Businesses should use their home and services pages to discuss what they have to offer. There’s nothing worse than reading a blog which is all about some great deal or another. It’s pointless and, newsflash, we don’t care. Direct your blog towards the customer and things change.

Everything becomes about them. They want to sit up, take notice, and listen. You’re promoting yourself just by doing this. Don’t just tell people you understand them. Demonstrate it to them in your blog.

Tell a Story

The corporate world can seem like another dimension to the average person. If you’re prancing around in your office all day, it doesn’t mean to say your audience is doing the same thing. Tell a story with your blog. It’s your chance to make your message relevant to your audience.

Every blog should have a beginning, a middle, and an end. Take this blog as an example. The beginning started with the idea of lots of hidden advantages. It’s a mystery. The middle has shown why this is. The ending won’t be spoiled, though!

Bring it all Together

What do you get when you combine all of the above together?

You get a blog which cares about its customers. You’re doing something more interesting than overtly trying to make a sale. The sequel to your blogging story could involve social media revolutions and lots of customer feedback. And this is the start of a beautiful business relationship!

Ready to make your blog stand out from the crowd? Check out our blog management packages and see what we can do for your blog and what it can do for your business.


Let’s Talk Facts – Amazing Facts about Blogging and What They Mean for You

Blogging is one of the most common activities on the Internet. Unless you’ve been living under a massive futon for the past decade, you’ve probably come into contact with a blog at some stage in your life. Blogs are amazing and they can accomplish huge things. Let’s talk about some of the facts and what you should do about them.

Blog Numbers

There are well over one billion blogs on the Internet and two new blogs are created every second. And most of them never get read. Most of them are worthless and will only serve as a personal diary for the writer.

This should send shockwaves through any business. You have a very high chance of not getting read and a very high competition amount. In short, unless you’re putting your best foot forward you’re wasting your time. The importance of a quality blog has never been as high as it has been now.

Blog Article Statistics

Companies with 50 blogs or over have an increased lead generation rate of 77 per cent. You have an added 77 per cent chance of getting more business if you have more than 50 blog articles. Part of this is due to your SEO rankings. Google can associate more content with your site so it becomes more valuable.

You’re more likely to gain business because you’re displaying consistency and discipline. If you’re writing on relevant subjects on a regular basis this reflects well on your business.

The Influence of Blogs

phoenix2Countless surveys have shown customers would rather read a review published on a blog than a review published on a website. People trust blogs from a company. It’s not a pointless exercise to regularly update it. It’s more valuable than a way to boost your SEO ranking.

You need to demonstrate you’re a responsible company before you can reap the full benefits of a blog, though. For example, if you’re writing about customer issues raised on social media you make sure people see your company as an organization which cares about its customers. Nobody should underestimate the power of a strong blog post.

Morning Blogging

79 per cent of people will choose to read a blog in the morning. It’s the time where we’re least busy. Late at night all we want to do is kick back and relax with copious amounts of alcohol and bad TV. The morning is the only time where we’re truly energetic and interested in advancing ourselves.

For businesses, this is something you don’t need to act upon. It’s a myth you should avoid falling foul of. Nobody cares about when you posted your blog. They’ll see it the next morning. Moreover, the spread of reading times has increased because of the popularity of smartphones and browsing on the go.

Blog well and blog now! If you think about it too much you could have lost a potential long-term customer.

3 Reasons Why You Don’t Have a Successful Business Blog

Every business should have a blog. Not only is it important for SEO purposes, this is your demonstration of original content which you can promote through newsletters and your various social media channels. Simply posting something on your blog isn’t going to turn you into an overnight success, though.

Here are some of the things which are holding your business blog marketing campaign back.

1.      Employee Input

Your business blog should show what your team is like. We all know writing can highlight your personality. You need to transfer this principle to your website. Let your employees show off their personalities by writing something for the blog. It doesn’t have to be anything particularly special.

You could give them a topic and get them to write about it. We would always recommend allowing them to get creative and choose the topic themselves, though.

2.      The Themes of a Business

We bang on about targeted blogs all the time. You need to craft a sales campaign designed for a niche audience. Why shouldn’t the same thing apply to your website and your blog?

You shouldn’t have any more than one or two themes really. If you’re family friendly you should make it clear by writing about topics which impact families. Accompany your blogs with pictures of happy and healthy families.

It’s a way of showing rather than telling. Subconsciously your readers will already know what you’re all about before they start dedicating lots of time to reading through your content.

3.      You Make it Difficult

If you make your blog awkward to read most people won’t read it. The biggest example of bad blogging practices is the slideshow blog. Instead of posting everything on a single page like any normal person, you decide it would be better to put each one on a separate slide. To see the next slide you have to click a button.

It’s simply not worth the effort for most people. It can also be quite frustrating if you’re using a mobile phone to view the blog. These blogs are often not optimised for mobile devices. In some cases, it’s impossible to move onto the next slide.

The average Internet user has a long memory and they will be spiteful. If they happen to stumble upon your website again they won’t give it a second chance, and the chances are they’ll tell their friends about how terrible it is.

Across the Board

These three reasons illustrate one overarching principle. Positive blogging practices are not confined to a single field. You have to make sure you do things right from your design to the type of things you’re publishing. The purpose of this blog was to illustrate the vast range of things you have to take into account.

This is why we recommend a specialised blog package so you can see how it’s done. They teach you what you need to consider and what you need to remember when attempting to make your business blog into a success.

Blogging and Why Most People are Completely Wrong About It

face palm

Setting up a business blog and writing a regular post for SEO purposes is all well and good, but it’s not going to do as much as you think it will. The thing is about blogging is it’s diversified since the young days of the Internet where blogs were nothing more than personal diaries for teenagers. Web design, SEO, and social media all play a part in the success of a blog.

With these things in mind, let’s take a look at some of the things which people get completely wrong about blogging.

Keywords aren’t Magic

Keywords will always be an important part of your blog. It isn’t like it once was, though. Sprinkling some keywords throughout your content won’t fulfil your SEO needs. It’s a lot more complicated than this now. Keyword research forms a solid foundation for your blog to build on, but we don’t believe purchasing some keyword research package on it’s own will cause your blog to become a success, and you shouldn’t either.

You Must Post Once a Week

This absurd notion you must post once a week or twice a week comes from the way Google used to work. Do you remember when the search engines would yield results only loosely related to what you searched for? This is when SEO was this simple and you needed to post a certain number of times.

This isn’t the case now. You can post once every two weeks and still reap the benefits from SEO. There’s still some sense in posting regularly, though. You should only do so because you actually have something to say.

It’s easy to get into this habit of writing something just to fill up a quota. And it shows. Everyone will notice when you’ve just rewritten something you’ve published previously.

A Blog Can Survive

No blog can survive on its own. You need people to find it and talk about it. All the major blogs in every niche have one thing in common. They have a strong social media presence. They’ve clearly had a comprehensive marketing plan which directs them to where they need to promote themselves.

Any provider of blog writing services must be able to promote your work as well. You can’t expect your blog to become self-sufficient. The occasional website might succeed and it might become a hit without any social media, but Google changed the rules.

Google’s SEO metrics have placed social media at the top of the tree. Social media is the defining factor when it comes to where you rank in the search engines. Promotion via these channels is now just as important as being able to write high-quality content.

These three points are amongst the biggest misconceptions in the world of blogging. Fall for them and it could cost you hundreds of dollars. You’ll be paying for services which don’t give you any return on your investment.

Your blog management schedule

time management

time management

Writing a blog may be the easiest part of having one, but for many bloggers the challenge faced is its management and maintenance.  Adding content on a regular basis is just the beginning of successful blog management…

Keep a Schedule

Blog management is a very important aspect of running a successful blog for seasoned bloggers, as well as those who are just starting out.  It is therefore important for individuals or companies that have blogs to come up with a schedule that will provide a structure they can use in managing daily, monthly and annual tasks. These management schedules can be used for more than one blog as they usually have a simple structure to make it much easier for a writer to key in their blog- related tasks.

Blog management schedules may differ from one blog owner to another but their main focus is to ensure that the blog is regularly updated and they manage their time efficiently.

Schedules help a blogger be able to include their writing within their daily routine so that they do not become overwhelmed. Some of the features that can be used to create simple schedules are columns in which the tasks can be broken down. Some of the columns to include in the blog schedule to help in its management include:

  1. The first column can be for the tasks that are done on the blog on a daily basis and this can include reading through and replying to any comments given on the blog articles. These daily tasks allow you to be able to interact with your subscribers so that they feel connected to the writer and their views have been heard.  In case of inquiries, they should be answered as soon as possible, at least before the day ends. You will also need to allow time for promoting your blog posts and attending to your various social media profiles. And of course, don’t forget actually writing your blog posts so that you have something new to promote!time management2
  2. The second column can be for weekly tasks which include checking of the statistics of the blog to know whether visitors to the site have increased or not, and also to see the articles that are popular so that future articles can cover similar topics. Security is also an important weekly task that should be noted down on the management schedule as it ensures that the site is safe from any viruses or illegal posting of articles without authorization. How are your guest posts getting along? You have remembered the guest posts haven’t you!?time management
  3. The third column on the management schedule for the blog should be for monthly tasks which may include checking for any broken link on the posted articles. There are also links that may have been put up to direct visitors to a site whose URL address is not complete and so this needs to be rectified on the blog. Furthermore, addition of tags as well as categories can also be done on a monthly basis for the benefit of users.time management4
  4. The fourth column is for tasks that are to be done on a yearly basis and they include the renewal of hosting, layout redesign and updating any old posts that are on the blog. Furthermore, some old posts can also be archived to make the blog layout more appealing.

In conclusion, it is important that all the tasks in the management schedule have a timeline in which they are to be completed so that you are not overwhelmed.

Overwhelmed just thinking about it? Blog Munchies offer complete blog management solutions to make your blogging life easier!

For those that wish to keep more control of their blog, we can supply just about any component of blog management:

Feel free to contact us with any queries or questions regarding your blog management.

Can you still make money with niche websites?


nicheNiche websites are still popular with many people seeking ways to make money online, while providing content and information on a specific topic. Niche sites, which are quite a number over the internet, have become the source of income for many entrepreneurs that want to create an online presence.

Niche Websites are No Longer the Easy Option for Internet Marketers

However, the landscape of niche sites has gradually changed over the years with some internet users turning more to authority sites for information. Also, search engines such as Google have also been a bit stringent on the sites resulting in the downgrading of some of them within their page rankings.  These changes have negatively affected niche sites as they are no longer as profitable as they were some years back.

Should You Rule Out the Possibility of Building A Profitable Niche Website?

Nevertheless, there are still some ways in which niche websites can be used to make money. Initially, the process of setting up a niche site was very simple as it only involved the finding of keywords, getting a domain that matches it exactly and creating spammy backlinks and soon the site would be number one on the Google rankings. However, with focus of search engines being on quality rather than quantity, owners of niche websites have to find other ways of making profit from them. Some of the best ways to benefit financially from niche websites include:

1.  It is important to make a decision whether the website will be Affiliate or an Ad Sense niche sites which are different from each other. Ad Sense sites are those whereby a keyword is selected and then content is added gradually to it so that it can generate passive income. Alternatively, affiliate sites are websites where products are promoted and a commission earned every time a product is purchased.

2. The niche on which the website will focus on also goes a long way in determining whether the site will be profitable or not. Also, it is important to decide on the product that will be sold on the website and then find keywords that will be used in building up content on the site with the best ones being those that have been searched for averagely a thousand to two thousand times a month.

3. Thorough keyword research is essential, get it wrong at this stage and you could be flogging a dead horse for years to come. If you don’t know what you are doing here, it’s best to leave it to professionals. Blog Munchies offer an extensive, affordable keyword research service. Contact us for more details.

4. Getting the domain name is another crucial step in setting up a niche site but it should not match the keyword exactly (emd) as this may lead to penalties. The keyword can be in the domain name but in a way that is not too obvious. As soon as a domain name has been selected, the next step is to sign up with a hosting provider for the site to be active.

5. Get a good theme and upload content onto the niche site in a gradual way, two or three times a week is enough. The amount of articles on the site should be at least 20 to keep it highly ranked and also include manually set backlinks so that the site gets to the search engine’s front page resulting in clicks and money.

6. Don’t rely solely on Google as your main source of traffic, get into the habit of promoting your posts on social media and forums for maximum exposure. This way, if you do get penalised by Google down the line your entire source of income will not be lost. It’s not difficult to build up a good strategy for post promotion, but it can be time consuming – read how I do this for Blog Munchies here.

So, Is it Still Possible to Make Money from Niche Websites?

In short, we really hope so! The latest project from Blog Munchies, in association with Pat Flynn’s Niche Site Duel, has been to build a profitable niche website from scratch.

We’re fully confident that this project will be a success, and there’s no reason why you can’t do it to, the work involved is simple, but that should not be confused with easy! The key to a profitable niche website is the initial research, followed by effort and determination.

Want it easy? Get someone else to do it all for you! Blog Munchies can build your site from scratch, including everything you need for a successful, profitable website:

  • Domain name / hosting choice
  • Logo / site design
  • Keyword Research
  • Content
  • Social Media Management
  • Backlinks (including guest posting)

Contact us today to put together your own custom blog package.