8 Mistakes To Avoid While Writing A Product Review

In the knowledgeable world of today, everyone wants to know maximum about a product before they make a purchase. It is definitely a good way to avoid falling for scams and getting value for money. People give time reading product reviews, understanding the finer details about the product and finally make up their mind after having gone through a number of such reviews.

However, it is not only the presence of reviews about a product that matters, the way they have been written and conveyed also matters. 

Here is a list of 8 mistakes to avoid while writing a review for a product :

1. Bragging about the product

It is one of the biggest mistakes that you can commit resulting in making the review appear biased and unnatural. The review needs to be persuasive and authentic. Put yourself in the customer’s shoes and then write the review. Remember, a product review with excess praise appears false. 

2. Selling instead of talking about the product

A review is effective on the mind of the reader if it talks about the product instead of trying to sell it. Writing review with the sole aim of selling the product will fetch little or no results. A review written in a natural manner like talking to a person next door works best. This conveys a message that you are not advertising the product, instead recommending it since it has worked well for you.

3. Plagiarizing

There are millions of reviews that exist on the web and definitely one does not go through all of them before making a purchase. However that does not mean that you copy their reviews and post them on your website. To attract readers, you need to develop a unique style of your own and any imitation of previously existing reviews will be detrimental to your image as a reviewer. You may not want to buy the product because of its high price, but if you plagiarize reviews of others, you are recommending something that you do not yourself want to go for. 

4. Abandoning your review after writing it

A review needs a lot of promotion after it has been written. When you write a review, you cannot leave it unattended and expect it to be read by visitors. It is advised to write only such number of reviews that you can promote rather than writing hundreds of them with none of them fetching any results. 

5. Skipping details

A review is of little or no use if it does not offer complete details of the product. To give the best review, you need to mention minutest details about the product. These details can be pros, cons, comparisons, features etc. A good way to quantify the merits of a particular feature is to give ratings. Try and cover everything from top to bottom and see the results yourself.

6. Not sharing your personal experience

As a reader of a review, you tend to look for a satisfied customer who can say it with certainty that the product works well or not. As a reviewer, if you want your review to hold water in the eyes of the reader, it is advised to use the product yourself and share your personal experience. Be honest and believe that nothing in this world can be perfect. Share both good and bad experiences with your readers. 

7. Not Taking Your Audience into Consideration

The target audience must be considered before writing a review. You must analyze as to who is the person that is going to benefit from the product and focus on that section of audience. For example, if you intend selling a pro level squash racquet, tailor the review to the level of expertise of a professional. 

8. Not comparing with other similar products

With an ever increasing number of products in the same category and price range, people do want to compare similar products. A review without comparison is doing little to maximize conversion. Comparisons also assist the customers in making up their minds to go for a purchase. If you are affiliated with both the sides of the fence, viz. the product and its comparison, you have a win-win situation for you. As a matter of fact, customer may buy more than one product after comparison.

With a knowledge of these 8 mistakes you need to avoid while writing a product review, you are certain to shell out better product reviews that appear authentic and unbiased.

 

 

Factors That Affect The Credibility Of Your Site

At some level, we all tend to be intuitive. You can tell by the way you get a strange feeling when something isn’t right; when someone is watching you and when that dark corner just doesn’t look like it’s empty. These are examples of land based intuition at work.

In the virtual world, online, these very same instincts kick in when we come across a website that isn’t quite up to par. We can never really tell what it is, but some websites just don’t sit easy with us. Once you log on, you have that feeling that the website is not trustworthy and you decide to log off and go to a different website.

This is online intuition at play. So what is it exactly that readers use to determine whether or not a website is trustworthy and how can you make sure that yours does not get lumped in with the untrustworthy ones? Here are The 5 Most Important Factors That Affects The Credibility Of Your Site From Visitors Point Of View.

1. Design and layout

First and foremost, we are visual creatures. This is the very first sense we use when we go online. We take one look at the design and layout of a site and we immediately categorize it as either professionally done, therefore trustworthy or shoddily done and therefore untrustworthy.

Make sure that your website is professionally presented, it is clean and has a layout that allows for ease of use. Visitors do not have the time to decode all the plans on your platform. They need to see what they are looking for without too much hassle. Cheaply done websites with poor layouts often send people packing and logging onto your competitor’s website. But simply looking at the design and layout is not enough. Some scam websites are very well designed and thought out.

2. Quality and content regularity

With Google’s Panda algorithm, content is set to be king yet again. This means you have to regularly populate your website with not only high quality content, but also niche relevant material. This means every few days or so you should update the content on your site. Having material that goes back to about two years is a bad show unless this material belongs in the ‘archives’ category. Update your contact page, about us page and have a blog. This way you will always have fresh material and gain more organic traffic from optimized articles.

3. Human face

We’ve all heard the saying that people do not buy a product, they buy the salesman. This was true back then and it is true today. People like to do business with other people. On the other hand, they do not like faceless corporations. They need to feel like your company could be down the street from their home and you could be their neighbor. This is why you need to try as much as possible to include photos and contact information of your staff. Nothing personal, you could always sight company customer care emails and direct lines as the contact information for the people running your site and company. As long as people feel they can reach you whenever they need, they will trust your company more.

4. List and link to verifications

If your company has won some award or received some kind of praise, be sure to include verifiable links to these claims. People tend to exaggerate how good they are and the online community has come to expect this. So whenever you claim to be the best at something, back that claim up by any sort of certification you have to prove that you truly are considered the best. The same goes to testimonials, do not make these up. The online community might be global, but it can get really small, very fast.

5. Minimize advertisements

There are two factions to be considered here. First, the ads on your site. You need to make these as few as possible for having too many of them shows your visitors that all you care about is your clicks and not how aesthetically pleasing your site is for them nor the quality of content. Second, the banners that advertise you to the world. Scam sites advertise everywhere. They are constantly in your face even when you do not expect to see them. People have come to take this as a general signal for a non-trustworthy website. You are allowed to advertise your site, in fact, you should. Just make sure it is in moderation and the adverts are of a class befitting your brand stature.

These are The 5 Most Important Factors That Affects The Credibility Of Your Site From Visitors Point Of View. Try as much as you can to keep your site clean, up to date and full of relevant and high quality content. This way, your readers will come to trust your word and refer you to their friends. Google will also recognize you as an authority in your niche and this will improve your ranking.

santa on laptop

Is it Time to Get Ready for Christmas Marketing?

santa on laptopChristmas is the only time of year where most of the world gets ready for some sort of holiday, whether religious or not. Digital marketers start gearing up for the inevitable slew of snow-themed marketing emails and other special offers. We see it every year, but should you be getting started right now?

Preparation and the Importance Of

It’s only November, but you have to start preparing for Christmas now. It’s a big campaign and you have one shot at it. Get it wrong and your competitors will reap the benefits. You have to decide what you’re going to do and how you’re going to do it.

You might think about hiring an SEO firm or hiring a bunch of freelancers to start writing your blogs.

It’s unwise to receive your blogs a few days before they’re due to be released. If you intend on releasing 10-20 blogs throughout the month of December, have them all schedules before they’re due to come out.

Starting earlier enables you to account for anything which might go wrong, such as a writer going AWOL or a new opportunity popping up.

Your Guest Blogging

We all know about the benefits of guest blogging. Website owners know they’re likely to receive a spike in festive traffic, so their standards might rise. Whilst you can get better writers, you’ll have some of your articles rejected.

Now you have two types of people in this situation.

1.      The first person decides to submit all their articles for consideration now. The blog owner will get round to them in time and they might have some extra opportunities to submit more later on.

2.      The second person waits until December. This is a huge risk because the articles might not appear before the Christmas period ends. Furthermore, if any articles are rejected there’s no real time to have them approved elsewhere.

Customer Habits

What do you do for Christmas?

If you’re like a lot of people, you won’t wait until Christmas Eve to start thinking about presents. You want to order thing earlier to ensure they arrive in time. A significant number of your potential customers will want to order in November or at the start of December.

Start unleashing your Christmas campaign in the middle of December and you’ve lost this generation of consumers. They want to take advantage of the best holiday offers. If there are no offers, they’ll look to see what other websites are offering.

There’s no downside to starting too early. If people don’t buy anything for the first few days they don’t buy anything. On the other hand, if you start too late you never know how much business you’ve missed out on.

Overall, the time to get ready for the holiday season is the month before the actual event. You can see your local shopping centre doing the same thing. There’s a reason why they start to bring out the tinsel and Christmas lights in November, and sometimes even earlier.

 

What Do We Get Wrong on Keywords?

SEO is a complicated beast. The rules seemingly change all the time and there are SEO firms who’re actively promoting the wrong ideas. Keywords are one area of discussion which often creates a lot of controversy. Before you buy any sort of SEO-related package, you need to know about some of the common things people get wrong about keywords.

Singles and Groups

~Brenda-Starr~ / Foter.com / CC BY

You don’t have to dedicate one keyword to one page. This is how spam starts to appear, as defined by Google. You can have multiple keywords, and rank highly for each keyword, on the same page. In fact, this is actively encouraged if you’re writing web content. It’s better to have more keywords and less of each individual keyword.

High Volumes

We often make the mistake of assuming high traffic keywords translate to conversions. If you’re bringing in thousands of visitors a month you might be shocked to find the local company with considerably fewer visitors are making more money than you are. Targeted keywords bring in the right audience, even if it’s in fewer numbers. Your goal is conversions not traffic.

Meta Descriptions and their Point

Some people make the mistake of assuming Meta descriptions no longer have any point. Whilst they won’t influence your rank like they once did, they will make it more likely people will click through to your pages. It tells your targeted audience what they can expect from your page before they visit it. This is beneficial and it’s going to make your listing stand out.

Short Search Terms

It’s amazing how companies invest so much time and effort into short keywords. These keywords will only have two or three words. Yet very few people actually use Google in this way. They type in entire questions, and Google’s autocomplete search bar is contusive to longer search strings.

This is the primary reason why you need an FAQ section. It gives you the opportunity to fit long questions into your web content without spamming. Unless you’re a marketer, it’s no longer about bringing the most traffic to your website.

With so much competition, Google has actively favoured more specific web results. A successful SEO campaign is about conversion rates not traffic numbers. What do you think is the most successful campaign, the one which brings in one visitor where that visitor buys something or the one which brings in one hundred visitors and none of them buy anything?

You have to look at things in terms of financial gain or you’re wasting your time and money.

 

 

 

 

 

Make Your Blog Magical – Bringing in a Guest Poster

business-articles contentGuest bloggers add a new voice to your blog. It gives your readers a break from whatever you’re throwing out each week. Lots of blogs allow guests to write about a related subject. All you need to do is allow them to post a link in their author biography.

If you’ve never entered guest posting before, you might be wondering where you can get them from. In time, you’ll receive requests for guest blogs, but in the meantime you have to take a proactive approach.

Use Us

Come on, what did you think we were going to say? You can use companies like us to get guest bloggers for your site. We’re one of many organisations offering guest posts, though. It does cost you money, but at such an early stage it can be hard to find a solid base of guest bloggers you can rely on.

Many smaller businesses have found services like ours useful for launching them from nothing to a website full of valuable content.

Find our guest posting packages here, or find out more about what it can do for you here.

Your Favourite Blogger

We always say if you’re interested in writing a successful blog you should read a successful blog. Read as many blogs as you can. If you find someone you like, ask if they’d like to do a post for your website.

The chances are you aren’t going to convince a writer from Forbes to write on your blog. Aim for bloggers with similar followings to yourself. Use writers on your level and you’ll have a higher success rate.

The following of a blog doesn’t determine the quality of the writer. There’s a tonne of great writers who don’t have big followings simply because they don’t know how to market themselves.

Check with Publishers

New books are everywhere these days and they’re all competing for a slice of the publishing pie. If there’s a new book from a relevant author about to hit the market, try to snag a guest post from the author or someone from the publishing house.

Virtual blog tours are common and your blog could be one of these stops. You’ll have to publish a link to the book, or perhaps an image, in return, though.

The writers and publishers you target will depend on your following, though. Aim for small or online publishers if you’re just starting out.

Your Readers

If you’ve seen a particularly enthusiastic commenter on your posts, ask if they’d like to put forward their views on your website. You could even take one of your biggest critics and give them a platform to put forward their opinion. And once they’ve done this you can respond to them. It creates another point of view and encourages healthy debate at the same time.

 

How Should You Respond to Negative Blog Comments?

There’s no such thing as a perfect blog. Sooner or later you’re going to have to deal with some [Insert Expletive Here] who decides to insult you for no good reason. The shroud of anonymity promotes this and there’s not too much you can do about it. You need to be able to separate the well-meaning criticism from the vitriol before you respond appropriately, though.

Separating the Good from the Bad

Erik J. Gustafson / Foter.com / CC BY-NC-SA

Sometimes public criticism is a good thing to spur you on. Firstly, look for any name calling. Most people who mean well won’t simply insult you. Even if they do, read the full comment. There are sometimes kernels of truth hiding amongst the verbal diarrhoea.

You’ll use your instincts most of the time. The best way to separate the good from the bad is to think on what you’re going to do. Don’t lash out in anger within seconds of reading the comments. This can come back to bite you.

Avoid and Ignore

If you’re absolutely sure an Internet troll is trying to win imaginary brownie points for themselves, don’t respond to them. If you start to get into a debate you’ll end up looking just as childish as them.

Simply delete the comment and block them from commenting on your blog. It will be like nothing ever happened, and this is the ideal way of dealing with it. It doesn’t waste your time and it eliminates the problem.

Respond

Criticism will help you grow and improve. These people deserve some kudos for telling you what’s wrong. Thank them publicly for it. This will also encourage others who have negative views to share their opinions. You want everyone to be completely honest with you. It might hurt your ego, but the long-term effects are fantastic.

Starting a debate if you disagree is also a worthwhile practice. Sometimes they’ll disagree with what you’ve said on your blog. Allowing for negative comments, and even encouraging them, will start a debate and benefit you in SEO terms.

The more comments you can get on your blog, which aren’t just spam, the more popular your website is in the eyes of Google. This is going to get you to rise up the Google search engine rankings.

There’s also the potential for demonstrating your knowledge of the subject. Anyone can rewrite an article for their blog. It takes someone truly knowledgeable to debate the subject, though.

Bury It

Sometimes negative comments hold useful lessons, but they’re harming you in the search engines. They’re appearing too much in the search engines. Instead of ignoring them, bury them under a mountain of great content. In the beginning, your blog will likely have lots of negative comments. New bloggers will make mistakes.

By learning from these errors and receiving praise going forward, you’re showing your readers you value their opinions and you’re acting in their best interests. Eventually, these comments won’t exist any longer. They’ll be buried deep within the bowels of Google and your blog will be overrun with compliments.

 

 

 

 

 

 

Super Secret Advantages to Having a Great Blog for Your Business

Blogging. What’s the first thing which comes into your head? Is it boring SEO rankings, finding something to shove onto a social media feed, or even a way for teenage girls to whine about something totally meaningless? It can be all of these things. The core of blogging, though, is to speak to someone.

You’re taking your voice and speaking to someone as if they were standing in front of you right now. Businesses often fail to grasp this. They fail to understand the concept. Let’s discuss some of the hidden advantages to compiling a magnificent blog for your business.

Yes, I’m Human

A blog isn’t a robot speaking to someone. It’s you who’s speaking to someone. The company isn’t speaking. The representative of the company is speaking. It’s important to make a differentiation between the two. One can think and feel. One can’t.

It’s your chance to be human. Show your customers they’re interacting with someone just like them. It makes them feel more comfortable about dealing with you. They want to know their views are being taken into account and you’re not simply towing the company line.

The You Not the Me

Businesses should use their home and services pages to discuss what they have to offer. There’s nothing worse than reading a blog which is all about some great deal or another. It’s pointless and, newsflash, we don’t care. Direct your blog towards the customer and things change.

Everything becomes about them. They want to sit up, take notice, and listen. You’re promoting yourself just by doing this. Don’t just tell people you understand them. Demonstrate it to them in your blog.

Tell a Story

The corporate world can seem like another dimension to the average person. If you’re prancing around in your office all day, it doesn’t mean to say your audience is doing the same thing. Tell a story with your blog. It’s your chance to make your message relevant to your audience.

Every blog should have a beginning, a middle, and an end. Take this blog as an example. The beginning started with the idea of lots of hidden advantages. It’s a mystery. The middle has shown why this is. The ending won’t be spoiled, though!

Bring it all Together

What do you get when you combine all of the above together?

You get a blog which cares about its customers. You’re doing something more interesting than overtly trying to make a sale. The sequel to your blogging story could involve social media revolutions and lots of customer feedback. And this is the start of a beautiful business relationship!

Ready to make your blog stand out from the crowd? Check out our blog management packages and see what we can do for your blog and what it can do for your business.

 

Let’s Talk Facts – Amazing Facts about Blogging and What They Mean for You

Blogging is one of the most common activities on the Internet. Unless you’ve been living under a massive futon for the past decade, you’ve probably come into contact with a blog at some stage in your life. Blogs are amazing and they can accomplish huge things. Let’s talk about some of the facts and what you should do about them.

Blog Numbers

There are well over one billion blogs on the Internet and two new blogs are created every second. And most of them never get read. Most of them are worthless and will only serve as a personal diary for the writer.

This should send shockwaves through any business. You have a very high chance of not getting read and a very high competition amount. In short, unless you’re putting your best foot forward you’re wasting your time. The importance of a quality blog has never been as high as it has been now.

Blog Article Statistics

Companies with 50 blogs or over have an increased lead generation rate of 77 per cent. You have an added 77 per cent chance of getting more business if you have more than 50 blog articles. Part of this is due to your SEO rankings. Google can associate more content with your site so it becomes more valuable.

You’re more likely to gain business because you’re displaying consistency and discipline. If you’re writing on relevant subjects on a regular basis this reflects well on your business.

The Influence of Blogs

phoenix2Countless surveys have shown customers would rather read a review published on a blog than a review published on a website. People trust blogs from a company. It’s not a pointless exercise to regularly update it. It’s more valuable than a way to boost your SEO ranking.

You need to demonstrate you’re a responsible company before you can reap the full benefits of a blog, though. For example, if you’re writing about customer issues raised on social media you make sure people see your company as an organization which cares about its customers. Nobody should underestimate the power of a strong blog post.

Morning Blogging

79 per cent of people will choose to read a blog in the morning. It’s the time where we’re least busy. Late at night all we want to do is kick back and relax with copious amounts of alcohol and bad TV. The morning is the only time where we’re truly energetic and interested in advancing ourselves.

For businesses, this is something you don’t need to act upon. It’s a myth you should avoid falling foul of. Nobody cares about when you posted your blog. They’ll see it the next morning. Moreover, the spread of reading times has increased because of the popularity of smartphones and browsing on the go.

Blog well and blog now! If you think about it too much you could have lost a potential long-term customer.

3 Reasons Why You Don’t Have a Successful Business Blog

Every business should have a blog. Not only is it important for SEO purposes, this is your demonstration of original content which you can promote through newsletters and your various social media channels. Simply posting something on your blog isn’t going to turn you into an overnight success, though.

Here are some of the things which are holding your business blog marketing campaign back.

1.      Employee Input

Your business blog should show what your team is like. We all know writing can highlight your personality. You need to transfer this principle to your website. Let your employees show off their personalities by writing something for the blog. It doesn’t have to be anything particularly special.

You could give them a topic and get them to write about it. We would always recommend allowing them to get creative and choose the topic themselves, though.

2.      The Themes of a Business

We bang on about targeted blogs all the time. You need to craft a sales campaign designed for a niche audience. Why shouldn’t the same thing apply to your website and your blog?

You shouldn’t have any more than one or two themes really. If you’re family friendly you should make it clear by writing about topics which impact families. Accompany your blogs with pictures of happy and healthy families.

It’s a way of showing rather than telling. Subconsciously your readers will already know what you’re all about before they start dedicating lots of time to reading through your content.

3.      You Make it Difficult

If you make your blog awkward to read most people won’t read it. The biggest example of bad blogging practices is the slideshow blog. Instead of posting everything on a single page like any normal person, you decide it would be better to put each one on a separate slide. To see the next slide you have to click a button.

It’s simply not worth the effort for most people. It can also be quite frustrating if you’re using a mobile phone to view the blog. These blogs are often not optimised for mobile devices. In some cases, it’s impossible to move onto the next slide.

The average Internet user has a long memory and they will be spiteful. If they happen to stumble upon your website again they won’t give it a second chance, and the chances are they’ll tell their friends about how terrible it is.

Across the Board

These three reasons illustrate one overarching principle. Positive blogging practices are not confined to a single field. You have to make sure you do things right from your design to the type of things you’re publishing. The purpose of this blog was to illustrate the vast range of things you have to take into account.

This is why we recommend a specialised blog package so you can see how it’s done. They teach you what you need to consider and what you need to remember when attempting to make your business blog into a success.

Blogging and Why Most People are Completely Wrong About It

face palm

Setting up a business blog and writing a regular post for SEO purposes is all well and good, but it’s not going to do as much as you think it will. The thing is about blogging is it’s diversified since the young days of the Internet where blogs were nothing more than personal diaries for teenagers. Web design, SEO, and social media all play a part in the success of a blog.

With these things in mind, let’s take a look at some of the things which people get completely wrong about blogging.

Keywords aren’t Magic

Keywords will always be an important part of your blog. It isn’t like it once was, though. Sprinkling some keywords throughout your content won’t fulfil your SEO needs. It’s a lot more complicated than this now. Keyword research forms a solid foundation for your blog to build on, but we don’t believe purchasing some keyword research package on it’s own will cause your blog to become a success, and you shouldn’t either.

You Must Post Once a Week

This absurd notion you must post once a week or twice a week comes from the way Google used to work. Do you remember when the search engines would yield results only loosely related to what you searched for? This is when SEO was this simple and you needed to post a certain number of times.

This isn’t the case now. You can post once every two weeks and still reap the benefits from SEO. There’s still some sense in posting regularly, though. You should only do so because you actually have something to say.

It’s easy to get into this habit of writing something just to fill up a quota. And it shows. Everyone will notice when you’ve just rewritten something you’ve published previously.

A Blog Can Survive

No blog can survive on its own. You need people to find it and talk about it. All the major blogs in every niche have one thing in common. They have a strong social media presence. They’ve clearly had a comprehensive marketing plan which directs them to where they need to promote themselves.

Any provider of blog writing services must be able to promote your work as well. You can’t expect your blog to become self-sufficient. The occasional website might succeed and it might become a hit without any social media, but Google changed the rules.

Google’s SEO metrics have placed social media at the top of the tree. Social media is the defining factor when it comes to where you rank in the search engines. Promotion via these channels is now just as important as being able to write high-quality content.

These three points are amongst the biggest misconceptions in the world of blogging. Fall for them and it could cost you hundreds of dollars. You’ll be paying for services which don’t give you any return on your investment.