Christmas is the only time of year where most of the world gets ready for some sort of holiday, whether religious or not. Digital marketers start gearing up for the inevitable slew of snow-themed marketing emails and other special offers. We see it every year, but should you be getting started right now?
Preparation and the Importance Of
It’s only November, but you have to start preparing for Christmas now. It’s a big campaign and you have one shot at it. Get it wrong and your competitors will reap the benefits. You have to decide what you’re going to do and how you’re going to do it.
You might think about hiring an SEO firm or hiring a bunch of freelancers to start writing your blogs.
It’s unwise to receive your blogs a few days before they’re due to be released. If you intend on releasing 10-20 blogs throughout the month of December, have them all schedules before they’re due to come out.
Starting earlier enables you to account for anything which might go wrong, such as a writer going AWOL or a new opportunity popping up.
Your Guest Blogging
We all know about the benefits of guest blogging. Website owners know they’re likely to receive a spike in festive traffic, so their standards might rise. Whilst you can get better writers, you’ll have some of your articles rejected.
Now you have two types of people in this situation.
1. The first person decides to submit all their articles for consideration now. The blog owner will get round to them in time and they might have some extra opportunities to submit more later on.
2. The second person waits until December. This is a huge risk because the articles might not appear before the Christmas period ends. Furthermore, if any articles are rejected there’s no real time to have them approved elsewhere.
What do you do for Christmas?
If you’re like a lot of people, you won’t wait until Christmas Eve to start thinking about presents. You want to order thing earlier to ensure they arrive in time. A significant number of your potential customers will want to order in November or at the start of December.
Start unleashing your Christmas campaign in the middle of December and you’ve lost this generation of consumers. They want to take advantage of the best holiday offers. If there are no offers, they’ll look to see what other websites are offering.
There’s no downside to starting too early. If people don’t buy anything for the first few days they don’t buy anything. On the other hand, if you start too late you never know how much business you’ve missed out on.
Overall, the time to get ready for the holiday season is the month before the actual event. You can see your local shopping centre doing the same thing. There’s a reason why they start to bring out the tinsel and Christmas lights in November, and sometimes even earlier.